As the co-producer of PANIC BUTTON, I was not only involved in its creative development, but also in raising finance for the production. This included putting together the presentation that ultimately won us the funding we needed from private investors and got the film made.
Working with the Producer John Shackleton, we knew that we’d be presenting to businessman and women who would not necessarily have an interest in film investment. So we steered away from getting too involved in the creative aspects and focused on the business model and potential outreach the film could have using social networking as the film’s big hook. We discussed the accompanying social media campaign we had in mind and the highly topical nature of the story, and it was these elements that really struck a chord with the investors. Everyone there had their own social networking story to tell and the newspaper headlines that I put into the presentation were a key factor in drawing those investors in to talk to us further.
As a result of this presentation, we brought in enough money to shoot the film and we went into preproduction only a few weeks later.